Interflora has long held a cherished place in the hearts of the British public, a name synonymous with elegant floral arrangements and heartfelt messages delivered with care. For over a hundred years, it has stood as a symbol of tradition, trust, and the quiet power of flowers to convey what words often struggle to express. Known across generations for its iconic phrase "Say it with Flowers," Interflora became more than a brandit became a ritual, a cultural touchstone deeply embedded in personal moments, from celebrations to condolences.
The roots of this iconic institution trace back to 1920 when two visionary florists in Glasgow and Essex were inspired by the American Florists Telegraph Delivery Association, which had been founded a decade earlier in 1910. Recognizing the potential for a unified delivery network, they joined forces as foreign members and laid the groundwork for a revolutionary floral service in the UK. By 1923, the British extension of this network was officially established, with just seventeen participating florists. This modest beginning would eventually evolve into a global presence, culminating in the rebranding of the network to Interflora in 1953.
Over the decades, Interflora grew exponentially, developing a sprawling international network of over 58,000 affiliated florists in 140 countries. It became not just a flower delivery service, but a vessel of emotion and connection across time zones and cultures. Whether it was a rose sent from London to Tokyo or a bouquet delivered in a small English village, the Interflora name carried with it a sense of reliability and heartfelt intention.
However, as is often the case with heritage brands, time presented both a privilege and a challenge. With such a long-standing history came the risk of appearing outdated in the eyes of younger, design-savvy audiences. The trust remained, but the visual identity and brand experience started to feel like relics of a past era, less relevant in a digital world characterized by immediacy, personalization, and striking aesthetics. The question grew more urgent with each passing year: how could Interflora remain emotionally resonant and visually compelling in a marketplace flooded with instant messaging and visually driven platforms?
A Bold Reawakening: Rethinking Interflora for a New Era
Faced with the need to evolve while preserving its rich heritage, Interflora decided to embark on a transformative rebrand. This was not a simple facelift or a superficial update. It was a deep and introspective reimagining of the brand’s essence. The goal was to reconnect with both its loyal customer base and a newer generation who values authenticity, craftsmanship, and emotionally intelligent communication.
To steer this ambitious transition, Interflora partnered with London-based design agency Calling in July of the previous year. This collaboration marked the beginning of a complete strategic and creative overhaul. The task was formidable: take one of Britain’s most recognizable brands and reintroduce it to the world with fresh eyes and renewed purpose, without sacrificing the emotional resonance that had defined it for over a century.
The core insight that drove this transformation was the realization that flowers have always done more than decoratethey speak. They communicate love, sorrow, gratitude, apology, celebration, and remembrance. And so, the team at Calling, led by founder Rani Patel and executive creative director Josh Tenser, built the new brand identity around a simple yet powerful idea: Say More.
This new platform, Say More, became the foundation for both visual and verbal storytelling. It captured the emotional range that flowers naturally carry and provided a fresh narrative framework for how Interflora would engage with its audience. Say More encouraged customers to lean into meaningful expression, to move beyond the transactional and embrace the sentimental. It reminded people that in an age of quick texts and fleeting likes, a bouquet still carries unmatched emotional weight.
Visually, this new direction required a complete rejuvenation. The brand’s iconic Mercury logo, which once served as a dependable yet static symbol, was refreshed with refined lines and a renewed sense of elegance and vitality. The color palette was expanded and modernized, allowing for richer emotional expression across touchpoints. Typography was carefully selected and customized to strike a balance between contemporary sophistication and timeless readability. Every visual element was designed with purpose, clarity, and character to resonate more deeply with today's audiences who expect both style and substance from the brands they engage with.
But the most striking aspect of this evolution was not just in the designit was in the depth of emotional storytelling. The new identity did not simply aim to modernize the look and feel of the brand; it sought to revive the emotional core of what makes giving and receiving flowers so powerful. Interflora, through the lens of Say More, reasserted its position not as a logistics provider, but as a facilitator of heartfelt human connection.
Reviving Emotion: Interflora as a Vessel of Meaning in the Digital Age
In today’s hyperconnected yet emotionally fragmented digital world, where conversations often skim the surface and relationships can feel increasingly transactional, Interflora’s renewed brand message strikes a resonant chord. Say More is not just a campaign sloganit is a philosophy, a call to rediscover depth in how we communicate with each other. Flowers, transient as they may be, possess a rare ability to make someone pause, reflect, and feel truly seen.
Caroline Adams, head of marketing at Interflora, spoke to the significance of this pivot. Her team, informed by extensive market research, recognized that the emotional potential of the brand was far greater than what its existing identity communicated. They weren’t looking for a surface-level change, but rather a transformation rooted in emotional clarity and cultural relevance. The result was a repositioning that not only modernized Interflora’s appearance but also amplified its meaning.
Through this rebrand, Interflora confronts one of the central challenges facing legacy brands: remaining vital and relevant without erasing the very elements that made them beloved in the first place. Many older companies cling to their traditions at the expense of innovation, while others pursue modernity so aggressively that they lose their identity altogether. Interflora found the delicate balance. With Calling’s guidance, it didn’t abandon its rootsit returned to them with fresh understanding and expressive clarity.
This revitalization extends to every touchpoint. The tone of communication has shifted to be more personal, reflective, and emotionally rich. Campaigns now center around real human stories and the unspoken sentiments behind every bouquet. The updated design language is cohesive across digital platforms, in-store experiences, and packaging, ensuring that the emotional narrative flows seamlessly no matter where or how a customer encounters the brand.
The relaunch also positions Interflora as a meaningful alternative to algorithm-based gifting services. Where competitors rely on convenience and data, Interflora differentiates itself through intention and heart. It invites people to step outside the noise of automated solutions and re-engage with the tactile, thoughtful act of sending flowers with genuine feeling.
The story of Interflora’s renewal is not simply a case study in brandingit is a testament to the enduring value of emotion in business. In choosing to Say More, Interflora has reclaimed its voice as a cultural storyteller, one that speaks in blooms and bouquets, but also in quiet moments of love, empathy, and presence. It is a vivid reminder that the most meaningful messages are often those that are felt rather than said.
As this iconic brand enters its next century, it does so not as a relic of the past, but as a vibrant force in the present, equipped to meet the future with relevance and grace. Interflora’s renaissance proves that tradition and transformation are not mutually exclusive. When done with integrity, they can combine to create something truly timelesssomething that continues to help people, across generations and geographies, say more.
A Visual Manifestation of Emotional Intent
Following the philosophical groundwork laid in Part 1 of Interflora’s transformation, Part 2 delves into the physical and aesthetic reawakening of a brand long synonymous with tradition. With the "Say More" platform as its emotional compass, Interflora turned its attention toward a visual and sensory language that could match the emotional intensity of its message. This wasn’t about echoing the noise of contemporary design or imitating the aesthetic of fast-moving, digital-first startups. Instead, it was about rediscovering Interflora’s visual DNA and redefining it for a world in search of sincerity, depth, and human connection.
Central to this aesthetic evolution was the brand’s iconic Mercury logo. For generations, Mercury had stood motionless yet dependable, a symbol of consistency, reliability, and quiet prestige. In its new form, Mercury has not only been redrawn but reimagined. Gone is the static, stoic messenger of old. In his place stands a figure full of life and poise, whose form has been streamlined to suggest both speed and grace. This visual evolution reflects Interflora’s modern mission: to deliver not just flowers, but feelings swiftly, thoughtfully, and with emotional resonance. The new Mercury doesn’t just arrive; he dances forward, propelled by emotion, cradling sentiment in every movement.
Beyond this central icon, the entire visual identity has undergone a considered transformation. The colour palette, once characterized by muted pastels and safe neutrality, now bursts with expressive vibrancy. Every hue was selected with intention. Deep, forest greens evoke the energy of new beginnings and the richness of organic life, while luminous corals and passionate reds ignite feelings of celebration and heartfelt affection. Shades of violet and dusk blue create space for moments of reflection, remembrance, and quiet thoughtfulness. These colours do more than decorate; they speak, each carrying a message layered in emotional subtext.
Typography, too, plays an unexpectedly central role in this visual renaissance. No longer a background player, it takes center stage as a vessel for tone, character, and authenticity. The design team at Calling developed a typographic voice that communicates with confidence while retaining an underlying softness. The formerly conventional serif fonts have been replaced with sleek, humanist sans-serif typefaces that deliver clarity without coldness. These fonts convey personality and purpose, equally capable of whispering a gentle note or delivering a bold proclamation. Letterforms were sculpted with attention to their emotional expression whether curving gently to suggest intimacy or standing tall with assured elegance. In this way, typography became an emotive tool, capable of echoing the sentiments behind each bouquet and message sent.
Designing a Brand That Feels Alive
Interflora’s transformation is not confined to still images or static pages. Movement and interaction are integral to the rebirth of the brand’s digital expression. From web animations to mobile transitions, every digital interaction was treated as an opportunity to evoke feeling. Elements were designed to unfold organically, mimicking natural movements the delicate unfurling of petals, the soft flicker of a ribbon caught in a breeze, the gentle shift of shadow and light. These aren’t mere design embellishments; they are choreographed cues designed to create a more immersive, emotionally resonant experience.
In an age where digital interactions often feel cold, transactional, and overly optimized for efficiency, Interflora’s approach offers an antidote. Their interface elements glide rather than snap. Buttons pulse with a subtle warmth, drawing the eye gently instead of demanding attention. The user journey was rebuilt not just for usability but for emotional rhythm making sure that every scroll, tap, and hover feels intuitive, intentional, and human.
Photography, long a cornerstone of floral marketing, underwent perhaps the most significant transformation. The days of overly staged bouquets and sterile white backgrounds are behind Interflora. What replaced them is a photographic narrative focused on the aftermath of giving the visceral moments flowers help create. These are images that capture the swell of emotion in a hug, the tears held back during a quiet moment, or the laughter shared across a dinner table. The flowers themselves often appear in situ, cradled in the arms of a loved one or tucked casually on a countertop amidst the beautiful mess of life.
This shift reflects a deeper understanding of what people are truly buying when they choose Interflora. It’s not just a bouquet, but a memory in the making. It’s not just a gesture, but an embodiment of thoughtfulness, intimacy, and care. The new photography brings to life those invisible threads of connection, making each arrangement more than a visual delight it becomes a vessel of meaning.
The tactile world of packaging and print was also part of the transformation. Boxes now open like invitations, carefully unfolding to reveal a thoughtfully arranged gift within. Every tag, ribbon, and piece of tissue was considered not just for its material quality, but for its potential to contribute to the emotional moment. There’s a tangible sense of ceremony embedded in the unboxing, designed to mirror the importance of the message behind the gift.
A Cohesive and Human-Centered Brand Universe
This comprehensive visual and sensory overhaul wasn’t about applying a new coat of paint. It was a deeper act of brand excavation, digging down to the emotional roots of what Interflora represents and building outward with fresh but authentic materials. Calling’s design philosophy treated this not as a marketing challenge but as an act of storytelling, using every available medium to expand the brand’s emotional vocabulary.
As Interflora prepared to reintroduce itself to the public, the updated identity launched across every touchpoint from paid advertising to organic social, from packaging to the digital checkout experience. This included the company’s first major brand campaign in four years, a deliberate and long-awaited opportunity to showcase its renewed voice and purpose. In doing so, the brand invited its audience not only to see its evolution but to feel it in every interaction.
Every element, visual, typographic, tactile, kinetic, and c worked in harmony to articulate one message: Interflora is no longer simply a conduit for flowers, but a conduit for emotion. The Say More platform found its voice not just in words but in the atmosphere it created across the brand universe. From the tone of an Instagram caption to the design of a storefront display, the message was consistent and clear that emotion matters, and Interflora is fluent in it.
In a landscape cluttered with templated branding and automated communication, this shift stands apart. Interflora’s rebirth is a rare example of brand evolution that feels as soulful as it does strategic. It is a story not only of design but of empathy, not only of aesthetic but of purpose. The new Interflora identity doesn’t shout for attention. It speaks directly to the heart, inviting audiences to pause, reflect, and connect more deeply with the ones they love.
Now more than ever, in a world that moves too fast and often feels emotionally out of sync, the need for genuine connection has never been more vital. Interflora’s refreshed presence offers that connection in full bloom. It signals a return to sentiment, a celebration of the unspoken, and a belief that beauty when coupled with meaning, has the power to transform ordinary moments into extraordinary ones.
Rediscovering Connection Through Interflora's Say More Campaign
Interflora's journey of brand transformation has always been deeper than surface aesthetics or refreshed design. At the core of its evolution lies a message that resonates with emotional urgency: Say More. More than a slogan, Say More is a heartfelt invitation to return to the roots of genuine human communication. In a digital age where expression often feels hurried, filtered, or hollow, this campaign urges a rediscovery of vulnerability and sincerity. It speaks to the power of a simple gesture to communicate what words sometimes cannot, echoing a universal truthmeaningful connections matter now more than ever.
The modern world thrives on convenience, instant replies, and surface-level interactions, but beneath this constant connectivity lies an emotional void. Say More challenges this reality with a powerful counter-narrative. It is not about more noise but about more meaning. This campaign reframes the role of flowers not as mere gifts or decorations, but as tangible expressions of emotion. Through this lens, Interflora repositions itself not just as a flower delivery service, but as a catalyst for deeper, more human exchanges. In essence, Say More invites individuals to lean into emotion, to express rather than suppress, and to share rather than scroll past.
This emotional ethos shaped every facet of the campaign, turning a traditional marketing effort into a cultural conversation. Say More moved beyond brand messaging and into the realm of modern emotional storytelling. The campaign didn't shout to be noticed. It spoke softly and sincerely, carving a space for quiet moments of reflection in a world that often drowns them out. The choice to lead with authenticity rather than embellishment set the tone for everything that followed, from visuals to voice, from public spaces to private screens.
A Campaign Built on Real Life, Not Gloss
The beating heart of Say More was a 60-second television commercial that offered a glimpse into lives marked by honesty, depth, and the kind of subtle beauty that resonates long after the screen fades to black. Developed in partnership with renowned production studio Somesuch and brought to life by director Jazmin Garcia, the ad did not resort to high-gloss fantasy or heightened drama. Instead, it found poetry in the everyday. Viewers witnessed slices of real lifemoments of celebration and sorrow, of parting and returning, of unspoken regret and courageous apology. The brilliance of the ad lay in its restraint. There were no grand declarations, no overplayed emotions, just raw, authentic fragments of the human experience.
In each carefully crafted scene, flowers appeared not as props but as emotional instruments. A bouquet wasn't just a gift, it was a message. Sometimes it was a whisper of remembrance, other times an olive branch, a silent apology, or a deeply felt thank you. This symbolic layering turned flowers into emotional vocabularysomething that could stand in for the words we struggle to find. This delicate narrative work reframed the act of giving flowers into something profound. It reminded us that behind each order, there's a story, a sentiment, a reason that goes far beyond aesthetics.
Beyond the commercial, the campaign extended its storytelling across multiple touchpoints. Outdoor advertising featured evocative imagery that hinted at emotional stories without spelling them out. These dramatic billboard placements didn't rely on heavy copy or overt messages. Instead, they captured fleeting moments glance, a tear, a smile that lingered in the viewer's mind. This approach invited interpretation. It allowed people to insert their own experiences into the campaign, creating a kind of shared emotional canvas where personal meaning could unfold.
Meanwhile, digital and social platforms were used not just for amplification, but for engagement. Content was tailored to invite audience participation, encouraging people to share their own Say More moments. Whether it was a story of reconciliation, celebration, or remembrance, these user-generated contributions added authenticity and depth to the campaign. Each share, each comment became a digital echo of the campaign's core message. Instead of merely consuming content, people became part of it, expanding the narrative far beyond the boundaries of brand storytelling.
The media strategy, crafted in collaboration with Craft Media and executed through Yonder Media, ensured that Say More reached its intended audience with precision. It met people in the rhythm of their daily liveson commutes, in their social feeds, during quiet moments at home. But even with all the sophistication of media targeting, the campaign never lost its emotional center. It remained grounded in real feelings, human truths, and moments that matter.
A New Chapter for Interflora, Rooted in Purpose
The return of Interflora to television marked more than a re-entry into mainstream media. It signaled a confident new chapter for the brandone that moved from reactive to proactive, from transactional to emotional. After four years without a major advertising presence, this campaign wasn’t just a reintroduction. It was a reassertion of purpose. Say More didn’t just remind people of Interflora’s existence; it reminded them why flowersand the emotions they carryare irreplaceable in human connection.
Josh Tenser, reflecting on the campaign’s broader cultural relevance, touched on a paradox at the heart of modern communication. We are more digitally connected than ever, yet often emotionally distant. Messages fly across continents in seconds, yet heartfelt expressions can feel rare or uncomfortable. Say More addressed this dissonance head-on. By focusing on real emotion and physical gestures, the campaign acted as a remedy to the cold efficiency of digital dialogue. It reintroduced the idea that sending flowers isn't an old-fashioned traditionit’s a modern act of emotional courage.
For Caroline Adams and the internal team at Interflora, the campaign’s success wasn’t measured solely in metrics. It was about resonance. Working alongside the agency Calling, they found a way to infuse the brand with renewed depth and meaning. Say More wasn’t conceived as a seasonal tactic or a fleeting moment in the marketing calendar. It was and remains a long-term articulation of the brand’s soul. It’s a guiding principle that can inform every touchpoint, from product to customer service to future campaigns.
Interflora’s transformation, culminating in the Say More campaign, stands as a testament to the power of authentic storytelling. In a world flooded with content, ads, and attention-grabbing stunts, the brand chose instead to pause, reflect, and speak with sincerity. The result was not only a beautifully executed campaign but a redefined identity with staying power. Say More gave Interflora a voice that was not louder than others, but more profound. And in that depth, the brand found renewed relevance and a place in the hearts of a modern audience seeking something real.
This campaign wasn’t about getting people to say more with flowers. It was about inspiring them to say more, period. To reach beyond the screen, the silence, the busy schedules, and make room for what matters. It’s an invitation that extends beyond advertising and into life itselfa reminder that emotional expression is not just welcome, but needed. And in choosing flowers as the medium for that message, Interflora reminded us all of the quiet strength of a well-timed gesture, the enduring power of human connection, and the beauty of simply saying more.
Cultivating a Legacy of Emotional Connection
Interflora’s rebrand has ushered in a powerful new eraone that transcends aesthetic refreshes and temporary buzz. With the Say More platform now deeply integrated across its identity, Interflora is not merely riding a wave of renewed attention. Instead, it is planting roots that will sustain lasting cultural relevance. Say More is not a campaign with an end date; it is a philosophy, a lens through which every communication, product, and interaction is filtered. In a time when attention spans are fleeting, Interflora has chosen to embrace depth over noise, significance over spectacle.
This new chapter isn’t about chasing the latest digital trend or competing with transient memes. It’s about anchoring the brand in something profoundly human: the desire to connect, to be seen, and to express what words alone cannot always capture. Every petal, every bouquet, every carefully crafted message is now a vessel of emotion. The brand’s purpose has evolved from simply delivering flowers to delivering presence, sentiment, and memory.
This shift toward emotional authenticity is not just outward-facing. Internally, it marks a complete cultural renewal. Training modules, team-building efforts, and operational playbooks are all being revised to align with the Say More ethos. This means that every florist, every customer support agent, every warehouse hand isn’t just fulfilling a taskthey are participating in a shared mission to make emotion tangible. In this environment, employees feel more invested, empowered, and connected to the purpose behind their roles. They’re not simply selling products; they’re helping people say what really matters in moments that matter most.
The transformation has also extended to customer interactions, which are now steeped in empathy and deeper listening. Whether it's helping a grieving family choose the right tribute or guiding someone through their first Valentine’s gift, every engagement is designed to be more than transactional. It’s a chance to show care, understanding, and thoughtfulness. This emotional intelligence is becoming a hallmark of the Interflora experiencesomething that customers don’t just expect, but deeply value.
Evolving Presence Across Every Touchpoint
A true brand reinvention doesn’t stop at internal changesit must ripple through every touchpoint the customer experiences. Interflora’s digital presence has been elevated into a dynamic, living expression of its new identity. The website now serves as far more than a product catalog. It has become a vibrant hub of emotion-rich storytelling, where customers can learn about floral symbolism, read heartfelt narratives, and find inspiration for their own expressions of love, gratitude, sympathy, or celebration.
This content-rich approach serves multiple purposes. It drives engagement, boosts search visibility, and reinforces the brand’s core values. More importantly, it provides a space where customers feel seen and inspired. Whether someone is looking for ideas for a wedding bouquet or exploring the meaning behind lilies and peonies, the Interflora site offers a depth of content that speaks to the heart as much as it does to the eye. Articles, guides, and videos are no longer just marketing assetsthey are pieces of a larger emotional conversation.
Interflora’s physical spaces are evolving in tandem. The visual language of the brand has been refreshed in shops and on delivery packaging to reflect this more soulful narrative. Each element, from store signage to delivery cards, has been thoughtfully designed to reflect not just beauty, but meaning. Even the florists’ uniforms have been updated, acting as visual cues that a new era of emotional storytelling is in bloom.
In addition to revitalizing its owned channels, Interflora is leveraging partnerships and collaborations as fertile ground for deepening its cultural footprint. Collaborating with poets, painters, musicians, and even mental health advocates allows the brand to reach beyond traditional floral audiences. These partnerships are carefully selected to align with Interflora’s mission to make emotional expression a shared, artistic endeavor. Imagine spoken word performances inspired by the language of flowers, scent installations that trigger memory, or visual art that captures the spectrum of human feelingall of these touchpoints add layers to the brand’s evolving narrative.
These collaborations are not just marketing gimmicks. They’re purposeful, long-term investments in cultural relevance. They allow Interflora to inhabit spaces it might not traditionally occupyart galleries, music festivals, mindfulness retreatsand in doing so, meet people in unexpected yet emotionally resonant ways. Each collaboration becomes a new petal in Interflora’s expanding bloom, a signal to the world that the brand is a living, evolving entity that grows with and for its audience.
Building a Brand That Resonates Across Generations
As the partnership between Interflora and creative agency Calling matures, their work continues to unfold as a co-authored narrative rather than a series of one-off campaigns. Caroline Adams and her team are not ticking boxesthey’re curating emotional journeys. Every seasonal campaign, piece of reactive content, or messaging refinement is approached with a sense of continuity and emotional intelligence. This is not about being first to a trend, but being attuned to what people are really feeling and finding ways to speak to that truthfully.
The agility here lies not in reacting quickly, but in responding meaningfully. Whether the world is facing moments of collective joy or sorrow, Interflora positions itself as a steady companionoffering beauty, understanding, and a way to Say More when words are not enough. This emotional consistency builds trust, making Interflora not just a brand of the moment, but one that stands the test of time.
What makes this transformation so powerful is its intergenerational resonance. Where once Interflora was seen primarily as a brand tied to tradition, it now invites discovery and relevance for younger audiences. The meaning of gifting flowers has not diminished in the digital ageit has simply evolved. For a new generation raised on immediacy, Interflora offers something rare: intentionality. A bouquet isn’t just a nice gesture. It’s a moment of reflection, a physical manifestation of feeling, and an antidote to the often fleeting nature of online interaction.
As young people seek more authentic, mindful ways to express themselves, Interflora meets them with open arms. The brand’s language, visuals, and ethos are designed to resonate across life stagesfrom first love to deep loss, from joyful beginnings to heartfelt farewells. This multi-generational appeal is what sets Interflora apart in an increasingly cluttered market. It speaks to the past, is rooted in the present, and looks with purpose toward the future.
In the long arc of its transformation, Interflora has demonstrated something rare: the courage to slow down in a world that demands speed. It chose to invest in emotional continuity, to honor the nuanced language of flowers, and to reaffirm the value of thoughtful expression. Say More is not an endpoint or a sloganit is an open invitation. A call to feel more deeply, to connect more honestly, and to never settle for the superficial.
Through every carefully curated bouquet, every lovingly written message, and every shared story, Interflora reaffirms that flowers are not just gifts. They are carriers of sentiment, bridges of empathy, and testaments to our shared humanity. In choosing to evolve with grace and soul, Interflora has not only redefined what it means to be a floristit has redefined what it means to communicate.
Conclusion
Interflora’s transformation is more than a case study in rebranding is a deeply human story of rediscovery and renewal. At its heart lies a timeless truth: that emotion is the currency of connection, and flowers remain one of its most eloquent expressions. With the launch of the Say More platform, Interflora has not simply modernized its identity; it has reawakened its soul.
This evolution honors the brand’s century-old legacy while boldly redefining its role in a digitally driven world. Rather than succumbing to trends or diluting its identity in the pursuit of relevance, Interflora chose to dig deeper to ask what people really need in today’s fast-moving culture. The answer was clear: meaning, presence, and sincerity. In doing so, Interflora found its new voice not by turning away from tradition, but by reframing it through a more emotionally intelligent lens.
Every element of this transformation the refreshed Mercury logo to immersive storytelling and emotionally charged campaigns been carefully considered to spark genuine connection. The revitalized brand doesn’t shout; it listens. It doesn’t interrupt; it invites. It encourages all of us to pause, reflect, and express ourselves more honestly, whether through a bouquet, a gesture, or a moment of shared silence.
In bridging generations and redefining floral gifting as a vehicle for heartfelt communication, Interflora has blossomed into more than a heritage brand. It has become a cultural companion, a symbol of empathy, and a champion of emotional authenticity. As it steps confidently into its next century, Interflora’s message remains quietly powerful and profoundly needed: in a world that often says too little, Say More.
