Amber Day, the multifaceted illustrator internationally recognized under the alias VISBII, continues to reshape the contours of contemporary design through her transcultural collaborations and emotionally charged illustrations. Her latest venture, a partnership with Swiss luxury watchmaker TAG Heuer and trend-forward golf lifestyle brand Malbone merges not just as a campaign but as a dynamic intersection of timekeeping, fashion, sport, and artistic imagination. This project exemplifies how the synergy of distinct worlds can yield something far greater than the sum of its parts.
Known for her textured emotionality and animated narrative style, Amber has consistently built a reputation among the highest circles of visual design. Her work is recognizable not merely by form but by feeling, inviting audiences into scenes saturated with whimsy and narrative complexity. The TAG Heuer x Malbon collaboration presented Amber with a rare canvas one where storytelling, character development, and brand vision merged to create an immersive universe. At the heart of the project was Bucket, Malbon's affable mascot, whom Amber was tasked with revamping entirely. Yet this was not a simple redesign. The goal was transformation. Bucket was to become more than a character; he needed a context, a story, and an entire visual world to live in.
Amber’s entrance into the world of TAG Heuer and Malbon was anything but expected. It began with a call from Alter Bureau, a Paris-based creative agency that envisioned Amber’s involvement as pivotal. Despite her familiarity with TAG Heuer’s legendary horological craftsmanship, she admitted to knowing little about Malbon or its deep-rooted presence in golf culture. Rather than being a hindrance, her lack of background in the sport became a strength. Without the baggage of prior expectations, Amber was able to approach the project with unfiltered eyes, lending freshness and abstraction to a realm often seen through traditional lenses.
This absence of prior bias allowed her to create something resonant. She received a project brief that was astonishing in its openness. It lacked the confining structure many commercial gigs impose. There were no stifling brand templates or rigid style guides. Instead, she was handed the reins and encouraged to play, explore, and reimagine. It was a gesture of trust that is becoming increasingly rare in today’s design climate. Yet with that creative freedom came immense responsibility. To ensure that her interpretations were rooted in authenticity, Amber committed herself to deep research. She watched endless videos on swing mechanics, studied golfer movements, and absorbed the essence of course aesthetics, particularly the manicured landscapes of Palm Springs, which later influenced her illustrations and color palettes.
The Global Odyssey Behind a Universal Design Language
Despite the optimism of the beginning, the journey was not without turbulence. Amber’s first major hurdle wasn’t artistic but human. During her pitch presentation, jet lag from a grueling trip between Bangkok and Phoenix left her dazed and over-caffeinated. As she presented her concepts to over 40 stakeholders spanning global offices, a minor detailthe glove on Bucket’s wrong handsuddenly became an overwhelming error in her mind. Her speech faltered, her energy waned, and she walked away from the meeting feeling defeated. Yet what followed was a testament to the humanity and support within the collaboration. The art director’s lighthearted text, acknowledging the gaffe but applauding her work, helped reset her perspective. The project, she soon realized, wasn't about perfection; it was about authenticity and expression.
Over the next several months, Amber’s life became a blur of time zones and screen light. Living between Bangkok, Lisbon, Manhattan, and Phoenix, she was in constant communication with a globally dispersed team stationed in Paris, Switzerland, Los Angeles, and New York. Her days melted into nights filled with last-minute feedback sessions and revisions delivered at odd hours. In many ways, this relentless pace mirrored the fluid, transcontinental nature of the project itself. It demanded flexibility, stamina, and an unshakeable dedication to vision. What could have easily devolved into chaos was held together by Amber’s disciplined artistry and the team’s collective commitment to honoring the integrity of the work.
Integral to her role was not just the transformation of Bucket, but the creation of an entire ecosystem in which he could live. Her illustrations moved beyond character sketches to become lush narrative environments. She designed illustrated landscapes that breathed with surreal flair, animations that pulsed with personality, and storefront visuals that blurred the line between lifestyle and fantasy. Every brushstroke carried intention, building a universe where Bucket wasn’t just a mascot but a lifestyle ambassador in a realm where luxury timepieces and golf apparel told a cohesive story.
What elevated the experience for Amber was the respect she was shown throughout. TAG Heuer and Malbon made a conscious choice not to dilute her work with derivative inputs or algorithm-driven aesthetics. In a time when many brands lean heavily on AI-generated templates or ask artists to mimic the work of others, Amber found the creative latitude to express her own voice without compromise. She shared her frustrations with industry tendencies that pressure illustrators into sacrificing originality for trend compliance. For her, this collaboration was a rare example of what’s possible when brands trust the artist as a co-visionary rather than a hired hand.
Building a World Where Golf Meets Art and Luxury
The culmination of Amber’s work was a universe alive with charm, elegance, and emotional resonance. Bucket, once a simple character, emerged as an icon with depth and charisma. He sported a new sartorial identity, his wardrobe informed by the hybrid energy of high fashion and athletic performance. Amber infused him with kinetic vibrancy, allowing him to move through scenes with intention and flair. But more than his aesthetic, it was his narrative positioning that made him compelling. He no longer just existed; he belonged.
Amber’s illustrations were not mere accessories to the brand story. They became its emotional core. Her visual storytelling intertwined seamlessly with photography and product design, creating a campaign that felt holistic and immersive. Whether seen in a storefront display in Los Angeles or a digital animation viewed across continents, her work provided a narrative bridge between culture, time, and experience.
As the project gained momentum, the campaign became a beacon of what modern branding can achieve when it embraces individuality and respects artistic craft. It didn’t rely on nostalgia or replication. Instead, it invited consumers into a new worldone where tradition met innovation and where golf, often seen as a rigid and elitist sport, was reimagined with vibrancy and youth. Amber’s reinterpretation injected playfulness and accessibility, without stripping away the prestige and elegance both TAG Heuer and Malbon represent.
Looking back, Amber sees this collaboration as more than just a professional milestone. It was a personal journey through unfamiliar territories, both literal and figurative. It affirmed her belief in the value of artistic voice in commercial spaces. It reminded her that the best work arises not from unchecked freedom or rigid structure, but from the delicate dance between the two. Her odyssey with this project became a chronicle of transformationof character, of brand, and of self.
In a saturated market where visual content often feels disposable, Amber Day’s work stands as a refreshing counterpoint. Her reinterpretation of Bucket, grounded in sincerity and steeped in artistic depth, reminds us that illustration is not just about decorationit is about story, context, and connection. Through this project, she has elevated a mascot into a symbol, given new language to old institutions, and shown that true collaboration respects the soul of the artist as much as the vision of the brand.
Amber’s legacy within this campaign is not just a revamped character or a beautifully designed animation reel. It’s the quiet power of honest artistry navigating through global expectations, cultural gaps, and the accelerating pace of digital design. As Bucket steps confidently into this new chapter, his world now carries the unmistakable fingerprint of an artist who sees beyond briefings and brand guidelines, offering instead a universe where individuality leads and authenticity reigns.
A New Vision of Storytelling Through Brand Collaboration
Amber Day’s journey with the TAG Heuer x Malbon collaboration marks a transformative moment in the evolving landscape of brand storytelling. What began as a design initiative blossomed into something far more layered, emotional, and visually rich. With her alter ego VISBII guiding the direction, Amber elevated the partnership from a traditional illustration assignment into an exploration of culture, identity, and temporal narrative. This wasn’t simply a campaign about watches or golf apparel. It was a carefully woven dialogue that blended the precision of horology with the expressive nature of visual art, turning every element into a part of a living, breathing story.
From the outset, Amber approached this collaboration not as a hired illustrator but as a narrative architect. Her introduction of the character Bucket set the tone for a whimsical yet sophisticated visual world. Bucket wasn’t just a mascot; he was a symbol of curiosity and subtle defiance, echoing the subversive charm embedded in Malbon’s identity and the luxurious authority of TAG Heuer. With each brushstroke and frame, Amber began to construct an immersive environment that went beyond branding. She crafted a living mythology around the products and characters, using the language of visual anthropology to merge aesthetics and meaning.
Amber’s world was anchored in contrast yet harmonious. On one side stood the legacy of TAG Heuer, a brand deeply rooted in Swiss watchmaking tradition, defined by discipline, precision, and high-performance engineering. On the other was Malbon, known for its playful, street-savvy reinvention of golf culture, breathing youthful irreverence into a traditionally conservative sport. The real magic happened when Amber, through VISBII, translated these dichotomies into a unified visual vocabulary. Her work carried the elegance and restraint of luxury, yet pulsed with the authenticity and edge of subculture. The illustrations felt equally at home in a luxury magazine as they did on a skateboard deck or gallery wall.
Each environment Amber created served as a layered narrative, not just background scenery. These settingsgolf courses shaded by towering palms, polished clubs nestled in unexpected corners, surreal skies dotted with sentient cloudsinvited closer inspection. Tiny visual jokes, encoded symbols, and references to time and motion created an ecosystem of stories within stories. She embedded timepieces into the architecture and allowed characters to interact with them organically, making the watches a functional part of the story rather than a superimposed product placement. These scenes became portals into a new dimension where leisure, aspiration, and surrealism coexisted in seamless harmony.
Animation as a Language of Emotion and Precision
Amber’s commitment to character development and storytelling took an even deeper turn when she ventured into animation as part of the campaign. The animated sequences starring Bucket weren’t just moving images; they became cinematic meditations on motion, timing, and human emotion. These animations juxtaposed the elegance of a golfer’s swing with the mechanical tick of a chronograph, creating metaphors that spoke volumes about discipline, grace, and the passage of time. Through calculated pacing and thoughtfully composed frames, she conveyed a narrative arc without the need for dialogue, allowing visuals to speak in their own rhythm.
The animations took the project beyond advertising and into the realm of visual experience. They weren’t designed to sell products in the conventional sense. Instead, they invited the audience into a realm where each second carried meaning and movement echoed intention. These animated moments reflected the intricate layers of real human experience, distilled into a visual language of form and function. This approach resonated widely, captivating both traditional watch aficionados and a younger, more style-conscious audience discovering golf culture through Malbon’s lens.
One of the most compelling aspects of this phase was the international nature of the production. Amber’s workflow was interlaced with a global rhythm, moving across time zones with meetings and feedback sessions that spanned Zurich, Paris, New York, and Los Angeles. These fluid transitions between cities not only influenced her schedule but enriched her art. Each temporary home she occupiedwhether it was a terrace in Lisbon, the buzz of Bangkok’s skyline, the dusty sunsets in Phoenix, or the vertical elegance of Manhattanoffered its own textures and colors. These real-life experiences naturally seeped into her visuals, giving her work a vibrant authenticity that could never be faked.
Her role within the collaboration wasn’t limited to illustration or animation. Amber became a central conduit through which different creative teams connected. Whether she was interpreting ideas from art directors in Switzerland or coordinating with photographers and motion designers across the United States, she served as a unifying force. Her ability to adapt her communication and artistic approach to each team’s unique style allowed the project to maintain consistency without sacrificing individual creative voices. Her presence was felt across every layer of the campaign, from early concept sketches to the final renderings displayed in storefronts around the globe.
Even under the pressure of global coordination, Amber stayed grounded in her process. She never lost touch with the analog roots of her craft. Every project began with a pencil and paper, allowing her to connect emotionally with her ideas before digitizing them. These initial sketches were not just drafts but essential storytelling tools. The warmth and imperfection of hand-drawn lines brought a human element to the digital world, preserving a tactile quality that enhanced the depth of each final piece. Her commitment to analog artistry in a digital campaign was a subtle rebellion that underscored the entire collaboration’s balance between tradition and innovation.
The Fusion of Personal Identity and Cultural Narrative
Perhaps the most profound evolution within the TAG Heuer x Malbon collaboration was how Amber's personal identity became increasingly intertwined with the story she was telling. Bucket’s expressions, his quirks, his quiet confidenceall began to mirror facets of Amber’s own experience as an independent artist navigating the demands of global projects. Through him, she found a way to process and reflect on her creative journey, transforming him from a branded character into a symbolic extension of her own voice.
This blending of identity and illustration elevated the emotional depth of the work. Bucket was no longer just an engaging figure; he became a lens through which viewers could see Amber’s curiosity, resilience, and vision. As he explored fantastical landscapes, interacted with surreal objects, and experienced moments of introspective pause, he invited audiences to consider their own journeys. These small emotional cues built a bridge between brand and viewer, transforming the campaign from a product showcase into a shared narrative experience.
The audience response confirmed the power of this approach. As campaign materials rolled out globallyfrom digital animations to printed posters and limited-edition merchandiseAmber began receiving messages from viewers who felt seen and inspired by the work. The campaign resonated across demographics, from seasoned golfers who appreciated its respect for tradition to younger consumers drawn to its fresh, stylish interpretation of the sport. It succeeded not only in aesthetic terms but in building an emotional connection that brands often struggle to achieve.
Amber’s contribution redefined the typical boundaries of illustrator-client dynamics. She was not simply fulfilling a brief; she was helping to co-author a vision. Her perspective shaped the direction, tone, and execution of the entire campaign. The brands did not just benefit from her distinctive style but from her worldviewa worldview that championed sincerity, curiosity, and thoughtful experimentation. Her fingerprint was everywhere, subtly embedded in the swing of a character’s arm, the arch of a stylized cloud, or the layered meanings behind a background detail.
What emerged from this collaboration was more than a successful marketing effort. It was a case study in how trust, freedom, and empathy between brands and artists can result in work that transcends categories. The TAG Heuer x Malbon project was not defined by traditional labels of commercial art, character design, or campaign strategy. It was a living archive of story and emotion, blending fine illustration with fashion, animation with philosophy, and product with presence. Each frame carried the momentum of a creative odyssey, grounded in authenticity and propelled by vision.
Amber Day’s journey through this campaign stands as a luminous reminder that when brands invest in the integrity and perspective of an artist, they unlock not just content, but culture. Her work continues to tick forward like the watches she illustratedprecise, elegant, and full of life, each moment a testimony to the power of art to reimagine the boundaries of commerce.
Amber Day's Animated Vision: A Fusion of Golf, Time, and Storytelling
In the evolving world of brand collaborations, few projects stand out like the animated journey crafted by Amber Day, known in the illustration world as VISBII, in partnership with luxury watchmaker TAG Heuer and golf-lifestyle powerhouse Malbon. This wasn't your typical brand alignment; it was a cinematic blend of artistic storytelling, precision horology, and the storied culture of golf. Through Amber's emotionally rich and visually playful lens, the collaboration transformed from a standard design commission into a fully realized animated universe that brought new life and surprising perspective to both brands.
Amber, already recognized for her instinctive ability to blend narrative and emotion through illustration, was catapulted into a world she had never professionally navigated before. Golf, with its rigid traditions, structured etiquette, and visual formality, presented a challenge. TAG Heuer, synonymous with legacy timepieces and elite craftsmanship, added another layer of refinement. But rather than treat these elements as barriers, Amber viewed them as narrative springboards. From the moment her first jet-lagged pitch presentation wrapped with unexpected applause, she sensed this was not a brief to simply fulfill. It was a world she had been invited to co-create.
Malbon’s beloved mascot, Bucket, became the project’s foundation. The brief started with a redesign, but quickly expanded into something richer. Amber immersed herself in golf culture, watching endless footage of players in motion, absorbing the stylized movements, mannerisms, and aesthetics of courses from Palm Springs to Pebble Beach. Her artist’s eye translated these rituals into expressive gestures that mirrored her own approach to illustrating emotion through form. What resulted was a reimagined Bucket: curious, elastic, imbued with wonder, wandering a dreamscape version of a golf course with the innocence of a time-traveling observer.
Amber’s take on Bucket wasn't just a visual tweak. It was a full rebirth of character and context. She envisioned him dropped into our world equipped only with a watch and an insatiable desire to understand golf. This time-traveling concept, laced with surrealist tones and vintage cartoon nostalgia, worked beautifully when juxtaposed with the clean, aspirational style of TAG Heuer's branding. Her animations weren’t just whimsical; they carried emotional resonance, anchoring a brand story that could speak to both golf purists and a broader, more diverse audience intrigued by the magic of motion and time.
Breathing Life into Imagination: From Mascot to Multiverse
As the project gained momentum, so did the scale of Amber’s involvement. What began as a character redesign soon unfolded into a rich multimedia ecosystem. Her sketches moved beyond the digital frame and expanded into physical storefronts, lifestyle campaign visuals, animated shorts, and dynamic billboards. Amber found herself directing an entire illustrated reality that harmonized with real-world photography and marketing content, a fusion of tangible and imagined dimensions.
One of the most visually ambitious elements of the collaboration came in the form of an animated short showcasing a surrealist golf course built from rotating clock faces, rubbery sand traps, and abstract skies. This piece premiered during the capsule collection’s launch and symbolized the heart of the collaboration: a world where time and movement intersected in visually poetic ways. Amber’s artistic DNA was visible in every detail, from the subtle bend of Bucket’s knees mid-swing to the expressive stretch of time represented through kinetic motion.
Working across multiple time zones, with project stakeholders based in the US, Switzerland, and France, Amber found herself adjusting to a schedule where creativity happened between 2 am calls and 6 am revisions. Meetings often included teams speaking five different languages, yet somehow, the artistic vision remained unified. What could have turned into a logistical nightmare became instead a ballet of international collaboration. Amber attributes this rare harmony to the level of trust placed in her by both brands. Unlike other commissions where artist voices are often diluted through layers of brand filtering, TAG Heuer and Malbon allowed her to lean into her VISBII voice without restraint.
Perhaps the most surreal highlight came when she was asked to reimagine Bucket as an astronaut, teeing off on the moon while a TAG Heuer Carrera watch floated in space, its face reimagined as a celestial star map. It was visual storytelling at its most imaginative, marrying the ideas of legacy, exploration, and fantasy into one iconic frame. The result wasn’t just a campaignit was a full-blown universe where art, culture, and commerce collided with flair and finesse.
Amber found that such freedom wasn’t without pressure. Each new illustration meant rounds of global approvals. In one instance, fresh off a long flight and running on no sleep, she realized mid-presentation that she had drawn Bucket’s glove on the wrong hand. What could have been a mortifying mistake ended with levity and empathy. A simple emoji message from the art director diffused the moment and reinforced the spirit of the collaboration: one that welcomed human error and saw charm in imperfection.
A New Standard for Artistic Authenticity in Brand Storytelling
For Amber Day, this project became more than a job. It marked a turning point in how she defines artistic value in commercial work. Her signature stylerooted in color, whimsy, and emotional nuancefound a canvas vast enough to explore identity, rhythm, time, and culture. It wasn’t just about making things look good. It was about making them feel alive. The willingness of both TAG Heuer and Malbon to invest in that emotional storytelling created a ripple effect that will likely influence how other brands approach creative partnerships.
Amber has since become more discerning about the collaborations she accepts. Projects that begin with AI-generated mockups or requests to mimic another artist’s style are immediately declined. To her, true collaboration involves co-creation, not replication. This campaign validated her belief that art with soul can move audiences and redefine categories, even those as traditional as luxury watches and golf.
Looking ahead, she hopes more brands move in this direction, not only embracing the talents of artists but granting them full narrative authority. When illustrators are empowered to go beyond decorative flourishes and instead shape the emotional arc of a campaign, the results can be transformative. In Amber’s case, the transformation was not just about rebranding a mascot or marketing golf gear. It was about inviting audiences into an animated dreamworld that spoke to deeper themes of time, curiosity, and the joyful absurdity of human rituals.
Amber Day’s collaboration with TAG Heuer and Malbon ultimately became a blueprint for what’s possible when commercial vision meets authentic artistic voice. It proved that even the most unlikely cultural intersections can yield something timeless when approached with curiosity, respect, and a commitment to storytelling that goes beyond the superficial. And in that fusion of form, feeling, and play, Amber didn’t just animate a charactershe animated a new way of seeing.
The Unexpected Beginning of a Legacy Collaboration
When Amber Day, the visionary illustrator also known as VISBII, first received an email from Alter Bureaua Paris-based creative agency steering a high-profile collaboration between TAG Heuer and Malbonshe didn’t yet grasp the magnitude of the opportunity unfolding before her. What appeared at first to be a quirky mascot project would soon evolve into a groundbreaking global campaign, blending the worlds of high-end horology, contemporary golf culture, and storytelling illustration in ways rarely seen in brand history.
This wasn’t a standard branding gig. It wasn’t just about integrating a logo into a visual asset or sketching a mascot for commercial appeal. It was about transformation. Reinterpretation. Amber was stepping into a space traditionally defined by luxury, precision, and historical heritageTAG Heuer’s domainand fusing it with the irreverent energy and fresh narrative that Malbon brought to the modern golfing scene. From day one, it was clear that illustration wouldn’t merely serve as a decorative overlay. It would act as the narrative core.
The task at hand asked Amber to walk a creative tightrope. She had to visually translate TAG Heuer’s timeless elegance while preserving the edge and playfulness Malbon injected into golf culture. This required more than artistic skill; it demanded deep empathy for brand language, a passion for character development, and a willingness to operate in a kind of organized chaos that often defines cross-border collaborations.
From that pivotal initial brief emerged a kaleidoscopic universe centered around Bucket, Malbon’s iconic mascot. But by the final stages of the campaign, Amber had transformed from a freelance contributor into a visual co-architect of the entire experience. Her role grew beyond character design into full-fledged narrative storytelling, where each illustration was part of a larger mythosa legend crafted from golf balls, clock hands, and the emotional subtlety of time.
The story didn’t unfold in a straight line. The collaboration took Amber across digital time zones and cultural terrains, as she found herself coordinating between teams in Paris, Los Angeles, Switzerland, New York, Phoenix, Lisbon, and Bangkok. Her days became a mosaic of 3 a.m. calls, fragmented naps, and focused sprints of drawing, editing, and reworking. Yet amidst the unrelenting pace was a rhythm that felt oddly poetic. “Time wasn’t linear anymore,” she said. “It became cyclical, like the ticking of a watcherratic but essential.”
Building a World Beyond Mascots: Crafting Story Through Illustration
The evolution of Bucket from a flat character to a dimensional, emotional presence was no accident. Amber approached the mascot not as a product symbol, but as a living metaphor. He became a mirror for human curiosity, awkwardness, and the desire to learn. He stumbled through surreal golf landscapes shaped like intricate TAG Heuer mechanisms and lounged among flora inspired by chronograph dials. Each frame was layered with symbolic nuance, subtly drawing parallels between the patience of a golfer, the discipline of an artist, and the mechanical precision of Swiss watchmaking.
These weren’t just cute animations. They were metaphors at playhinting at the pursuit of perfection, the balance between humor and heritage, and the universal language of time. In one scene, Bucket wandered through a golf course built from the internal gears of a watch, where every movement changed the terrain. In another, he relaxed in a hammock suspended between clock hands from the 1700s, surrounded by flora echoing the geometry of luxury timepieces. These vignettes spoke volumes about process, intention, and elegance, all while remaining visually approachable and emotionally resonant.
Amber’s visual language, often whimsical but rooted in depth, became the soul of the campaign. Her art was never superficial. Every line was intentional. Every frame was a story within a story. She crafted an experience that resonated across audiencesgolf fans, luxury watch enthusiasts, art lovers, and casual observers alike. Her vision didn’t merely decorate the brandit redefined how the brand could speak.
One of the most significant revelations during the project was how personal the process became. Amber found herself reflecting the very characteristics she assigned to Bucket: inquisitive, diligent, slightly unsure, but always evolving. “They didn’t want Bucket to just sell shirts,” she recalled. “They wanted him to have lore, a reason to exist. That turned me into a storyteller, not just an illustrator.”
That shift unlocked a new dimension of her work. She was no longer just delivering assets. She was shaping a legacy campaignone that stood at the intersection of nostalgia and innovation. The experience called on every skill she possessed, and many she didn’t know she had. It tested her endurance but reaffirmed her capacity for growth.
Yet it wasn’t always smooth sailing. In the early days, Amber made a mistakedrawing the golf glove on the wrong hand. It was a small detail, but she was mortified. Still, it became a grounding moment, a reminder that authenticity often begins in imperfection. That vulnerability created trust, both within the team and within herself. It reminded her that true collaboration isn't about projecting flawless confidence, but about showing up, listening, and adapting.
Artistic Integrity in a Commercial World
One of the deeper currents running through Amber’s journey with TAG Heuer and Malbon was the question of artistic agency in commercial settings. In a landscape increasingly dominated by generative AI and briefs that blur originality with imitation, this campaign stood as a rare beacon. Here was a project that didn’t just tolerate her artistic voice it demanded it. It didn’t ask her to replicate someone else’s style or apply a generic tone. It entrusted her with the keys to the narrative engine.
“More and more, I get asked to recreate something ‘like this artist’ or based on an AI comp,” Amber said. “But that’s not an illustration. That’s mimicry. That’s not what I trained for.” With this campaign, she was free to invent, to shape a universe that hadn’t existed before. It was a reminder that great commercial art still thrives when authenticity is prioritized.
That sense of trust was evident in every layer of the output. Animated storefront displays in SoHo and Champs-Élysées danced with her hand-drawn elements. Limited-edition apparel carried motifs born from her sketchbook. Editorial spreads featured vignettes that felt cinematic in scope but personal in detail. The campaign wasn’t diluted by consensus; it was elevated by collaboration.
The impact reached far beyond visuals. For Amber, this project wasn’t just career-defining in scale; it was transformative in philosophy. It reshaped how she views her role as an artist within a marketing ecosystem. She walked away with more than a portfolio highlight. She walked away with a blueprint for how commercial work can honor the voice of the artist while still achieving strategic alignment.
Since the campaign, Amber has grown more selective in the projects she takes on. She’s declined opportunities that ask for her “style” without inviting her perspective. She knows now what it means to have her name truly associated with work recognizable not just by visual cues but by emotional presence. “I learned that if my name is on something, I need to see myself in it. Not just the lines, but the heartbeat.”
At its core, the collaboration between Amber Day, TAG Heuer, and Malbon became an exploration of time in every sense. The time it takes to evolve a brand mascot into a storytelling icon. The time it takes to build trust across continents. The time it takes to make mistakes, learn, and move forward. And most of all, the time it takes to realize that illustrationtrue, expressive illustrationisn’t ornamental. It’s fundamental.
Amber’s work on this campaign proved that artistry can still guide the ship, even in global commercial waters. It showed that legacy isn’t about holding on to the past, but about finding new ways to honor it. And it reminded both brands and audiences that when an artist is allowed to lead with integrity, the results don’t just speakthey resonate.
Conclusion
Amber Day’s collaboration with TAG Heuer and Malbon is more than a milestoneit’s a masterclass in artistic integrity and narrative innovation. By fusing whimsical illustration with luxury design and sporting tradition, she created a universe that transcends marketing. Bucket became more than a mascot; he evolved into a vessel of emotion and story. Amber’s work exemplifies what’s possible when brands value the voice of the artist as much as the product itself. In a world dominated by algorithms and sameness, her illustrated world stands as a timeless reminder: authenticity, when nurtured, leaves a legacy that truly resonates.
